Advertisers: Our New Scapegoat?

The Old “They Made Me Do It” Routine   Some professions take the brunt of the blame for societal problems. Lawyers, lobbyists, politicians, and banking executives are perennial fodder for late night talk show jokes. But a new Harris Poll has found that Americans believe another vocation should be added to the list: advertising agencies.   According to a survey of 2,200 Americans, a whopping 66 percent believe that advertising...

Advertising and the Gay and Lesbian Customer

Gay and Lesbian Adults More Trend-Savvy According to a national survey conducted online by Harris Interactive®, nearly half of gay and lesbian adults report they like to keep up with the latest...

Truth-in-Advertising and Health Supplements

Honesty is the Best Policy   The FTC's truth-in-advertising law can be boiled down to two requirements:  1) advertising must be truthful and not misleading; and 2) before disseminating an ad,...

FTC Watching Privacy Violations by Advertisers

FTC Says Enough   The Federal Trade Commission (FTC) recently released a much-anticipated report to guide online advertising practices that will protect the privacy of consumers. The goal...

The Lost Art of Ad Copywriting: Getting Back to Basics

While most print advertisements are all picture and limited copy, there is currently a proliferation of copywriting for the web, so it is not a completely dead art. If you are a copywriter and...