Advertisers: Our New Scapegoat?

The Old “They Made Me Do It” Routine   Some professions take the brunt of the blame for societal problems. Lawyers, lobbyists,...

Advertising and the Gay and Lesbian Customer

Gay and Lesbian Adults More Trend-Savvy According to a national survey conducted online by Harris Interactive®, nearly half of gay and lesbian...

Truth-in-Advertising and Health Supplements

Honesty is the Best Policy   The FTC's truth-in-advertising law can be boiled down to two requirements:  1) advertising must be truthful and...

FTC Watching Privacy Violations by Advertisers

FTC Says Enough   The Federal Trade Commission (FTC) recently released a much-anticipated report to guide online advertising practices that...

The Lost Art of Ad Copywriting: Getting Back to Basics

While most print advertisements are all picture and limited copy, there is currently a proliferation of copywriting for the web, so it is not a...