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Advertising articles, editorials and views from the field

  • Advertisers: Our New Scapegoat?

    The Old "They Made Me Do It" Routine Some professions take the brunt of the blame for societal problems. Lawyers, lobbyists, politicians, and banking executives are perennial fodder for late night talk show jokes. But a new Harris Poll has found that Americans believe another vocation should be added to the list: advertising agencies. According to a survey of 2,200 Ame...

  • Advertising and the Gay and Lesbian Customer

    Gay and Lesbian Adults More Trend-Savvy According to a national survey conducted online by Harris Interactive®, nearly half of gay and lesbian adults report they like...

  • Truth-in-Advertising and Health Supplements

    Honesty is the Best Policy The FTC's truth-in-advertising law can be boiled down to two requirements: 1) advertising must be truthful and not misl...

  • FTC Watching Privacy Violations by Advertisers

    FTC Says Enough The Federal Trade Commission (FTC) recently released a much-anticipated report to guide online advertising practices that will prot...

  • The Lost Art of Ad Copywriting: Getting Back to Basics

    While most print advertisements are all picture and limited copy, there is currently a proliferation of copywriting for the web, so it is not a completely dead art. If you are a copywriter a...

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