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Advertising articles, editorials and views from the field

  • Advertisers: Our New Scapegoat?

    The Old "They Made Me Do It- Routine Some professions take the brunt of the blame for societal problems.Lawyers, lobbyists, politicians, and banking executives are perennial fodder for late night talk show jokes.But a new Harris Poll has found that Americans believe another vocation should be added to the list:advertising agencies. According to a survey of 2,200 American...

  • Advertising and the Gay and Lesbian Customer

    Gay and Lesbian Adults More Trend-Savvy According to a national survey conducted online by Harris Interactive®, nearly half of gay and lesbian adults report they like...

  • Truth-in-Advertising and Health Supplements

    Honesty is the Best Policy The FTC's truth-in-advertising law can be boiled down to two requirements: 1) advertising must be truthful and not mislea...

  • FTC Watching Privacy Violations by Advertisers

    FTC Says Enough The Federal Trade Commission (FTC) recently released a much-anticipated report to guide online advertising practices that will prote...

  • The Lost Art of Ad Copywriting: Getting Back to Basics

    While most print advertisements are all picture and limited copy, there is currently a proliferation of copywriting for the web, so it is not a completely dead art.If you are a copywriter an...

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